3i Platform (now TrueLens)

Understand your customers beyond demographics and transactions to unlock loyalty, upsells, and new acquisitions. 3i brings your customers’ own expressions in their Social world into your CRM world.
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1. Unprecedented insights on your customers

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  • Match customers in your database to their digital expressions to gain unique insights
  • Identify customer advocates or detractors

    • 2. Create dynamic customer segments

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    • Create new segments based on your customer's interests
    • Export your segments into your existing CRM

      • 3. Target customers across multiple channels

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      • Deliver personalized messages to existing customers
      • Target new customers in look-alikes segments through any channel
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