How SocMetrics Determines Topical Influence
Knowing who is influential in your space is quite valuable, yet figuring out how and why they have influence is far from simple. At SocMetrics we take a broad view to account for many different factors that can validate and qualify how influential someone is. First and foremost, we are focused on showing influence in a way that is actionable and useful for marketing agencies, PR firms, and social-media savvy companies to connect with those who are really relevant to their specific niche.
We use a topical influence score of up to 100 to rank Influencers on factors including-
Peers:
Influencers are often recognized and respected by other top influencers. We've developed a PageRank style factor to measure validation by other top people in the same niche. For an Open Source influencer, do other top Open Source influencers engage with them, or are only lower influence peers responsive?
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Topicality:
For each Topic you care about -whether it's Mobile, Mommy Bloggers, Travel or Food- we measure how concentrated the user's followers are in that particular niche, or whether their influence is diffuse across many different topics
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Ability to drive action:
What an influencer actually tweets, blogs about, and posts across social media channels matters when you care about people who are relevant in your space. SocMetrics actually looks at the content they create for relevance to topical terms or custom terms that you specifically care about, as well as whether the content is getting views, shares, clicks, subscribers and other positive reception by the community.
We rely on many other factors, some automated and some leveraging human curation, to determine influence. The SocMetrics Influence Rank -displayed on a scale out of 100- is intended to be directional, not exact. We provide tools to learn more about each influencer and understand whether they are a good fit, as well as ways to filter influencers to easily customize your list.
For any questions or to work with SocMetrics, please contact us.